![]() For the three seasons ( 1967– 69) preceding the 1970 merger with the AFL, the loser of the NFL's third place game ended up with a peculiar record of 0-2 for that post-season. The winners (conference champions) advanced to the NFL championship game, the losers (conference runners-up) appeared in the Playoff Bowl to vie for third place. The four division winners advanced to the post-season, competing for their conference titles in the first round of the NFL playoffs. ![]() The NFL sub-divided its two conferences (now eight teams each) into two divisions of four teams each: The Capitol and Century divisions in the Eastern conference, and the Central and Coastal divisions in the Western conference. In the 1967 season, the NFL expanded to 16 teams and four scheduled post-season contests. In addition, the arrival of the Miami Dolphins in 1966 as an expansion franchise in the AFL reduced local interest in the game. The NFL's Playoff Bowl was played during the idle week, and because of AFL's equally major league status, interest in the game was waning. This new mega-game between the rival leagues was played in mid-January at a warm weather location, two weeks after the championship games for each league. The establishment of the AFL–NFL World Championship Game (the Super Bowl name was not made official until Super Bowl III) was the first phase of the AFL–NFL merger of June 1966. The 1966 season required another game following the American Football League Championship Game and the NFL Championship Game, the first of four AFL–NFL World Championship Games between the champions of the two major Professional Football leagues for the undisputed championship. This doubled from two to four the number of top NFL teams appearing in post-season play on national television. The Playoff Bowl was devised to match the second-place teams from the NFL's two conferences (Eastern and Western). At the time, unlike the AFL, which had a contract with the ABC Television Network for their nationally televised games, often double-headers, few NFL games were televised nationally during the season and there was only one scheduled post-season game, the NFL Championship Game. The NFL's Pro Bowl ( all-star game) was played the week after the Playoff Bowl.Īfter the 1959 season, NFL owners faced competition from the newly-formed American Football League and wanted a vehicle through which to showcase more of its supposedly superior NFL professional football product on television, then carried through the CBS Television Network. The games were played in January, the week following the NFL championship game (and the collegiate Orange Bowl game on New Year's Day), except for the final year, when it was played the day before the NFL title game. Location Īll ten games in the Playoff Bowl series were contested at the Orange Bowl in Miami. The game raised money for the players' pension fund, and reportedly raised a million dollars over the decade of the 1960s. Bell, who co-founded the Eagles and co-owned the Steelers, was commissioner of the NFL from 1946 until his death during an NFL game in October 1959. The official title of Bert Bell Benefit Bowl came from the former NFL commissioner, Bert Bell. It was originally known as the Runner-Up Bowl. The Playoff Bowl (officially known as the Bert Bell Benefit Bowl) was a post-season game for third place in the National Football League (NFL), played ten times following the 1960 through 1969 seasons, all at the Orange Bowl in Miami, Florida. Class=notpageimage| Location in the United States
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